Red Star Kim

NOVEMBER 18, 2022

Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Alan Gotto, chair of Consultancy Procurement Council. It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships. Closing thoughts.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Openview

MARCH 16, 2018

They pivot their entire company and point the outbound team at ONLY enterprise meetings. You narrow in on a particular segment and make a hypotheses around what persona to target, what messaging to use, how to procure the targets, and how to prioritize outreach. Moving to enterprise. It takes guts to test things, fail and go again.

Investors 89

Investors Prioritization Sales Decision-making 89

Account Management Skills

AUGUST 24, 2021

And are we helping them to meet them? So we’re not meeting the full potential. And sometimes I meet account managers who their business structure is against them. And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. Jenny 07:44. Jenny 11:15.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20