Freshworks

FEBRUARY 11, 2021

According to the Salesforce 6 th edition State of Marketing Report released last year, 79% of marketers lead customer experience initiatives across an organisation, up from 45% in 2018. . There is no doubt that Marketing is responsible for customer awareness, acquisition and retention. An Outside-In Perspective.

Customer Experience 111

Customer Experience Procurement Finance Acquisition 111

Openview

MARCH 16, 2018

Marc Benioff and his team demonstrated a consistent ability to scale with an outbound sales team in those early years. And with that, modern inside sales was born. Building an outbound sales motion is not new, and yet almost every company makes the same three mistakes in the first months of getting up and running.

Investors 89

Investors Prioritization Sales Decision-making 89

Account Management Skills

AUGUST 24, 2021

And I bring my expertise, which is in software and technology, primarily, a lot of go to market and sales and that sort of thing, and sort of my area of expertise. And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. It’s really fun. Alex 28:15.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

MARCH 5, 2019

Acquisition of leading email verification provider further enhances accuracy of DiscoverOrg and ZoomInfo B2B intelligence platforms. Together, DiscoverOrg and NeverBounce are committed to ending the curse of bad sales and marketing data. DiscoverOrg Acquires NeverBounce. Brad Owen, NeverBounce CEO. Brad Owen, NeverBounce CEO.

B2B 32

B2B Procurement Acquisition Account Planning 32

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With the acquisition, Seismic boasts a roster of 750 customers. Sales Enablement. Doug Winter, Seismic co-founder and CEO. About Seismic.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20