Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Alan Gotto, chair of Consultancy Procurement Council. Professional Marketing Forum Conference report 2018 (kimtasso.com).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Account Management Skills

AUGUST 24, 2021

And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. So the idea is I have a value proposition and the customer buys off my value proposition it doesn’t really 100% work for them. And so they’re out. That’s the first level.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20