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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Private client management and marketing: Business plans, recruitment, assessments and automation. Core challenges for private client law leaders The core challenges identified throughout the day were the interlinked topics of business plans, recruitment, assessments and automation. 10 reasons why (kimtasso.com).

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

See also integrated-business-planning-oct12.pdf See also integrated-business-planning-oct12.pdf There was also much debate about the use of artificial intelligence (AI). Ultimately strategy needs buy-in from all partners on the ground so ideally they should be included in the strategy development process.

Marketing 130
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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Artificial Intelligence (AI) The impact of AI on M&BD teams in professional services is still being explored. In essence, there is support for 25 offices and there are two teams: Business Development (BD) and marketing (communications with a regional focus).

Marketing 130
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Three Pitfalls Holding Back Your Sales Operations Strategy

Miller Heiman Group

Although our 2019 World-Class Sales Practices Study identified having a data strategy as a best practice of world-class sales organizations, only 30% of respondents reported that they had a data strategy. Too Few Sales Organizations Align Objectives to a Functional Business Plan. A goal without a plan is just a wish.