Remove 2020 Remove Account marketing Remove Communication Remove Emotional Intelligence
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Referrer Management – Capacity and Capability

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Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain. Ask them to provide coaching and mentoring support to the next generation.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

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Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

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A press campaign coincided with a Vario networking and training event – including emotional intelligence coaching for dealing with clients – supporting the idea that the work was not easy to replicate with AI solutions. The campaign was part of an exciting project 7BR announced in 2022.

Media 130