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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Two of Britain’s leading communication specialists are to build a brand-new specialist reputation consultancy. The first of its kind in the market – a multidisciplinary legal, intelligence, investigations, security, strategy and communications service – all under one roof.

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain. Ask them to provide coaching and mentoring support to the next generation.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Align, integrate, focus, educate, champion (kimtasso.com) July 2018 Integrated marketing – Sector, KAM and CEM (kimtasso.com) August 2016 Property marketing Our delegates from the real estate sector raised some interesting questions.

Marketing 130
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest? 100% Yes – but we could do better Which research methods have you used?

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media 130
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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Plan my career as I plan a marketing project to make it happen. Check strategy.

Marketing 130