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Key takeaways from SAMA’s Annual Conference

Arpedio

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Excerpt from the McKinsey 2021 B2B Pulse Survey.

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Sales Coaching – Make Every Sales Rep a Top Performer

Arpedio

Research from Second Nature’s 2021 Sales Coaching Survey finds that “ a whopping 96% of respondents agree or strongly agree with the statement that “the right sales coaching can make a significant difference in performance”, rating it 4 or 5 out of 5. Start by centralizing your account and stakeholder data in Salesforce!

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