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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Its mission is to handle defined strategic key accounts. Revenue: Revenue targets are developed “bottom-up,” by the account team. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics.

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Why ABM is essential to your business

Arpedio

MARCH 4, 2021. Why Account-based marketing (ABM) is essential to your business. March 4 2021. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. To summarize, sales and marketing need to co-orchestrate the account plan.