Remove 2021 Remove Communication Remove Emotional Intelligence Remove Key Account Management
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Referrer Management – Capacity and Capability

Red Star Kim

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There’s information about Howard Gardener’ multiple intelligences and emotional intelligence. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. So I’m confident you could skip some of this material if necessary.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Cross-selling and referrer management – Expectations, Data and Focus (kimtasso.com). Referrals – The role of internal communications (kimtasso.com). Referrer Management workshop (June 2022) (kimtasso.com). Referrer Management and Cross-Selling Insights (March 2021) (kimtasso.com).

Meetings 100
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130