2022, Account marketing and Co-Creation - Strategic Accounts Today

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2022

Account marketing

Co-Creation

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

Key Account Management

Key Account Management Account Management Management Client Relationships

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

Marketing budgets have remained relatively flat at 9.1 percent in 2022. Not surprisingly, marketing leaders report that their greatest investment increases are in marketing technology, with labor expenses seeing the largest decrease. Marketers themselves point to a couple of other trends worth noting.

Marketing

Marketing Advertising Co-Creation Digitalization

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Stay Connected