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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

National press coverage rose 300% in 2022. And click-through rose by 118% They won the 2023 Marketing Week award for “Marketing Team of the Year”. The campaign generated a 25% increase in search traffic, record engagement and press interest. There was a 6,500% increase in readership compared to the previous content.

Marketing 130
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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Reflections from Marketing and Business Development Executives (kimtasso.com) April 2022. Proactive Marketing Executive – Plans, Budgets, Relationships and Career (kimtasso.com) September 2021. Proactive Marketing and BD Executive – Data, Reach, Qualifications, Skills (kimtasso.com) April 2021. Winning new business.

Marketing 130
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

A stand-out, agenda-setting piece in the Sunday Times elicited 600 comments and the story was subsequently picked up by the Daily Mail, The Metro, The Evening Standard and the Law Society Gazette (February 2022). The campaign was part of an exciting project 7BR announced in 2022. E-Scooters – Do you know your rights?

Media 130
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Best monday.com Alternative in 2022 | Insightly

Insightly

What is the best monday.com alternative in 2022? If you’re looking for the perfect platform for your business in 2022, there’s no shortage of solutions. While a CRM is invaluable to any size business, you’ll need additional tools to bolster your accounting, marketing, project management and other business operations. .

CRM 52
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Back to basics – importance of segmentation and personas (kimtasso.com) and Marketing and BD planning – Segmentation, Rock Stars and Engagement (kimtasso.com) Further posts on real estate marketing Thought leadership campaigns: Arcadia, JLL and Remit (kimtasso.com) December 2022 Next steps in growing a small surveying and property practice (kimtasso.com) (..)

Marketing 130
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)