Red Star Kim

DECEMBER 2, 2022

Digital skills. Account management and selling skills. Reflections from Marketing and Business Development Executives (kimtasso.com) April 2022. Proactive Marketing Executive – Plans, Budgets, Relationships and Career (kimtasso.com) September 2021. Understanding of ESG and D&I. Managing big data and analytics.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

OCTOBER 16, 2023

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. And an article in The Economist in January 2022 Remote work and the importance of writing | The Economist shared this thought for internal communications: “Writing is not always the best way to communicate in the workplace. Video) (kimtasso.com).

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130