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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
Marketing Strategic Thinking Artificial Intelligence Stakeholders 130
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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Marketing and Business Development Planning in a Nutshell (kimtasso.com). Marketing planning in a nutshell – simple and complex plans (kimtasso.com). Strategic thinking – Audits, assumptions and alignment (kimtasso.com).

Marketing 130
Marketing Communication Meetings Strategic Thinking 130
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