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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Strategic thinking – Audits, assumptions and alignment (kimtasso.com). Strategic thinking. Reflections from Marketing and Business Development Executives (kimtasso.com) April 2022. Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Communicate creatively . Understanding of ESG and D&I.

Marketing 130
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Downloadable Tip Sheet of the 8 Must-Use Agile Leadership Activities for 2022

OnStrategyHQ

We aren’t the creators of these ideas, but we are the purveyors here to explain how they can change the trajectory of your business in 2022. It’s 2022; you need a vision statement with grit and purpose. Ask everyone to set 2-3 OKR stacks directly connected to your 2022 goals. Tip #7 – Promote Strategic Thinking.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)

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Strategy case studies and more matrices

Red Star Kim

By the partners conference in May 2022, there were well-developed recommendations from two work streams and outlines for the others. At the November 2022 partner conference, sector heads presented their growth plans.