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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. There was also much debate about the use of artificial intelligence (AI).

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Context and curiosity drive commerciality and pricing

Red Star Kim

There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.

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Research update on the most in-demand soft skills

Red Star Kim

Video) (kimtasso.com) ) C-suite skills that matter most In August 2022, Harvard Business Review published an article on succession that addressed the C-suite skills that matter most. (I used the “Worry monster” to explain soft skills previously: What are soft skills? And why are they so important?

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. 1 firm in Ireland.