Remove 2022 Remove Account marketing Remove Co-Creation Remove CRM
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

How should firms identify their strategic accounts? profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Marketing budgets have remained relatively flat at 9.1 percent in 2022. Not surprisingly, marketing leaders report that their greatest investment increases are in marketing technology, with labor expenses seeing the largest decrease. Marketers themselves point to a couple of other trends worth noting.