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ARPEDIO recognized in New Tech Report for Account-Based Sales Technologies

Arpedio

march 15, 2022. ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. March 15, 2022. ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? Back to blog. We’re very honored to be included in the Forrester New Tech Account-Based Sales Technologies report.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

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Account-Based Selling (ABS): Everything you need to know

Arpedio

Back to blog. Account-Based Selling is a targeted approach to B2B sales. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers.