Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality. Making the business case.
Red Star Kim
JANUARY 16, 2023
Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Meridian West’s Marketing Leaders Benchmark 2022 (kimtasso.com) February 2022. Alastair will be writing an article for a future edition of PM Forum magazine.
Strategic Communications
MAY 16, 2023
A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.
Red Star Kim
SEPTEMBER 26, 2023
Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.
SmartKarrot
JANUARY 5, 2022
Here’s our Top 50 Customer Success Influencers list for 2022 celebrating the inspiring visionaries and trailblazers who are helping shape the field and its future evolution. So, without further ado, here’s SmartKarrot’s Top 50 Customer Success Influencers for 2022 (presented in no particular order). Lincoln Murphy. Sue Nabeth Moore.
Red Star Kim
JUNE 15, 2023
43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?
SmartKarrot
FEBRUARY 16, 2022
The world of SaaS has simplified software creation and distribution making access easier than before. This is why we have created and curated a list of 30 top SaaS influencers you must follow in 2022 to receive excellent SaaS advice. Top 30 SaaS Influencers You Need to Follow in 2022. Aaron Levie. Brad Feld. Byron Deeter.
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