Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). SPARXiQ Blog: [link]. Distribution Strategy Group Blog: [link]. It’s problem solving (understanding the situation and root causes). Follow my work and connect. The Building Blocks of Sales Enablement Book: [link].

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Co-Creation Negotiation Sales B2B 248

KAM With Passion

OCTOBER 27, 2020

Why a new blog on sales performance? Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance. Aren’t there already a lot of them? Why was this? Why does it matter?

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B2B Co-Creation Account Management Key Account Management 130

Strategic Account Management Association

JULY 13, 2021

The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. These communities help accelerate the SAM journey, connectivity and dissemination of ideas.

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Account Management Innovation Co-Creation Organization 591

Strategic Communications

MAY 16, 2023

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Arpedio

OCTOBER 11, 2021

Back to blog. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021. Share on facebook. Share on linkedin.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Management Co-Creation Publishing Leadership 130

Clarity Engagement Solutions

FEBRUARY 12, 2021

We covered the first 2 steps in our previous blogs if you haven’t read them, you will find links to them below. . We are covering this step in this blog. Gain insight that supports the co-creation of solutions together with healthcare stakeholders. Achieving results like this requires a three-step approach.

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Healthcare Co-Creation Stakeholders Digitalization 91

Zendesk

MARCH 23, 2023

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. ” The post Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans appeared first on Zendesk.

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Clarity Engagement Solutions

FEBRUARY 12, 2021

We covered the first 2 steps in our previous blogs. We are covering this step in this blog. Support your teams in gaining privileged insights that support the co-creation of solutions together with healthcare stakeholders. That’s what happens when you apply a strategic customer engagement framework.

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Healthcare Co-Creation Stakeholders Digitalization 91

Arpedio

OCTOBER 30, 2023

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. Tools like AI can augment these human capabilities, but they cannot replace them.

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Co-Creation Account Planning Artificial Intelligence Leadership 52

Nutshell

JULY 22, 2020

No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. ” —David Morneau, Co-Founder, inBeat.

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Marketing Co-Creation Customer Experience Advertising 119

KAM With Passion

JUNE 20, 2021

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account.

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Key Account Management Account Management Co-Creation Account Planning 130

Red Star Kim

JANUARY 16, 2023

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements.

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Marketing Co-Creation Government Artificial Intelligence 130

Nutshell

AUGUST 6, 2020

The list has been divided into three categories for your convenience: podcasts, YouTube channels, and blogs. Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. Maybe you’re looking for ways to supercharge your company’s blog. The Moz Blog.

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Internet Marketing Co-Creation Media 90

The Congruity Group

APRIL 20, 2023

Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.

Co-Creation 52

Co-Creation Retail e-Learning Meetings 52

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

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Co-Creation Key Account Management Internet Media 52

Brooks Group

MAY 17, 2022

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Sign up for our email list to get blogs and vlogs right in your inbox.

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Supply Chain Co-Creation Facilitation Sales 88

Account Management Skills

APRIL 8, 2024

Here are 3 common scenarios in which an account manager has to have a difficult conversation: Overspend Agency spends more time/resources than estimated and the account manager has to inform the client the project has gone over budget (and ask for more money to cover the overspend) Delays Something unexpected happens to delay delivery on the agency (..)

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Account Management Management Co-Creation Communication 40

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

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Co-Creation Account Management Account Planning B2B 52

Revegy

MAY 14, 2018

Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. Related Key Account Management Resources: Blog Post : KAM Enablement – Why CRM is Not Enough.

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Co-Creation Key Account Management Account Management Account Planning 53

Farland Group

JANUARY 24, 2022

The principles behind a successful CAB – including co-creation, active listening and taking action on advice – provide a blueprint for how to enhance and strengthen your other customer experience activities. The post Customer Advisory Boards: Jumpstart Your Customer Experience Model appeared first on Farland Group.

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Customer Experience Co-Creation Innovation Leadership 40

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Let’s get connected: Transforming Sales Results Blog: [link]. Peterson, Ph.D., The man will be there to feed the dog. Twitter: [link].

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Artificial Intelligence B2B Co-Creation Decision-making 130

MDI Training

NOVEMBER 14, 2023

Read this blog post to see the results. AI does not yet have a (co-)decision-making role. ” At the moment, we believe in the co-creation of leaders with AI and also want to learn from our own experiences in the spirit of “ walking the talk “ b. But there will be separate blog posts about this.

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Leadership Artificial Intelligence Digital Transformation Co-Creation 52

PandaDoc

MARCH 9, 2024

Lattice – Your best Slack Integration for HR Leverage Lattice’s integration with Slack to: Share feedback with your co-workers and managers Get automatic notifications about conversations happening on Lattice Create one-on-one meetings and discuss agendas Give praise to your team members on public channels And do lots more!

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Co-Creation Communication Meetings Onboarding 52

Deep Insight

JULY 3, 2020

Some time ago, we posted a blog called Help! This blog is about the accounts with the best, strongest and deepest relationships. In our previous blog we talked about poor client relationships that are unprofitable. Start innovating and co-creating. What do I do with my Stalkers and Opponents? They want to help you.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

PandaDoc

SEPTEMBER 11, 2020

By putting subject matter experts at the center of training creation, collaborative learning ensures your sales training content is sharp, clear, relevant, and addresses the specific questions your reps might have. Co-authoring sales training material. Co-authoring sales training material puts this power into practice.

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Sales Training Co-Creation Sales Onboarding 52

Hubspot Sales

MAY 30, 2023

The most popular use cases for generative AI tools in sales are: Content creation (18%). Generative AI is revolutionizing how organizations approach sales training and skill development, going beyond external-facing sales activities,” shares Evan Kirstel , Co-Founder and Chief Digital Evangelist of eViRa Health. “By Research (16%).

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Co-Creation CRM Sales Value Proposition 108

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. While marketing has traditionally been tasked with content creation, Feinberg suggests that there is opportunity for collaboration here.

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Marketing Co-Creation e-Learning Sales 52

DemandFarm

AUGUST 31, 2023

Going beyond the data to see the customer journey as a partnership builds a culture of co-creation, mutual growth and sustained loyalty. The focus of businesses must evolve from revenue targets to value creation. Customer success must be characterized by insight-driven decisions, shared objectives, and mutual benefits.

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Key Account Management Account Management Customer Success Management 52

Arpedio

MARCH 7, 2022

Back to blog. ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. MARCH 4, 2021. March 4 2021.

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Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

NOVEMBER 17, 2021

Back to blog. Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how ARPEDIO’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021. Key takeaways from SAMA Global Summit 2021. ?

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Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

Back to blog. Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how ARPEDIO’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021. Key takeaways from SAMA Global Summit 2021. ?

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

Back to blog. Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how Arpedio’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021. Key takeaways from SAMA Global Summit 2021. ?

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

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Management Co-Creation Communication Leadership 113

Clarity Engagement Solutions

APRIL 26, 2021

The timing and context of physician interactions must be thoroughly integrated with the larger co-creation efforts between field teams and a broader selection of senior healthcare stakeholders who together, can identify more sustainable, patient population management solutions and enable new, stronger sets of account relationships to be formed.

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Healthcare Stakeholders Co-Creation Digitalization 91