MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Red Star Kim

JANUARY 16, 2023

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. Client Experience (CX) and thought leadership remain top business development priorities.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

OCTOBER 18, 2022

It focuses on people, purpose, collaboration and innovation. There is ample research evidence that in dynamic and complex business environments this traditional approach inhibits creativity and innovation and decreases motivation and productivity”. The book describes why we need to change, what needs to change and how to change.

Organization 130

Organization Innovation Leadership Management 130

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

MDI Training

NOVEMBER 14, 2023

Read this blog post to see the results. Creativity and innovation Creativity involves linking different ideas and concepts in unexpected ways. Humans can come up with unconventional solutions, develop ideas, and drive innovation beyond the programmatic capabilities of AI. AI does not yet have a (co-)decision-making role.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

Deep Insight

JULY 3, 2020

Some time ago, we posted a blog called Help! This blog is about the accounts with the best, strongest and deepest relationships. In our previous blog we talked about poor client relationships that are unprofitable. Start innovating and co-creating. What do I do with my Stalkers and Opponents? They want to help you.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

Farland Group

JANUARY 24, 2022

From your clients’ lips to your ears – CABs provide one of the most effective channels available for listening to your most senior strategic clients, which is a core prerequisite to an innovative client experience model. The peer discussions that ensue in the course of the meetings increase the benefits of listening exponentially.

Customer Experience 40

Customer Experience Co-Creation Innovation Leadership 40

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Let’s get connected: Transforming Sales Results Blog: [link]. Peterson, Ph.D., The man will be there to feed the dog. Adaptability.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

DemandFarm

AUGUST 31, 2023

These trends highlight the increasing complexity of customer success management and the need for innovative strategies to meet customer needs and drive continuous improvements. Technological innovation, customer intelligence, and strategic alignment together redefine customer success management.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Arpedio

NOVEMBER 17, 2021

Back to blog. According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021. Share on facebook. Share on linkedin.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

Back to blog. According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021. Share on facebook. Share on linkedin.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

Back to blog. According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021. Share on facebook. Share on linkedin.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

Management 113

Management Co-Creation Communication Leadership 113

The Congruity Group

APRIL 20, 2023

One that we like is, A Chain of Innovation: The Creation of Swiffer by Harry West. She is also the co-author of the #1 Best Seller, “ProphetAbility – The Revealing Story of Why Companies Succeed, Fail, or Bounce Back,” available on Amazon. They did this by watching how women cleaned their homes.

Co-Creation 52

Co-Creation Retail Customer Experience Innovation 52

Arpedio

MARCH 7, 2022

Back to blog. ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. MARCH 4, 2021. March 4 2021.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

JANUARY 26, 2022

Back to blog. And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. JANUARY 26, 2022. White Space Analysis: A Complete Guide.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

Back to blog. And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. JANUARY 26, 2022. White Space Analysis: A Complete Guide.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

APRIL 1, 2022

Back to blog. The continuous technological innovations are changing the way we do sales. The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers. Account-Based Selling (ABS): Everything you need to know. Implementing Account-Based Selling.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

SmartKarrot

JANUARY 5, 2022

He’s also the Co-Founder of Gain Grow Retain —the community for CS leaders—and CCO of Higher Logic. She’s the Founder of Success Track Enterprise and Co-Founder of Success Chain , where she helps companies and customers to collaborate in unison to drive win-win outcomes. Sue Nabeth Moore. Jeff Breunsbach. Matt Myszkowski.

Customer Success 23

Customer Success Co-Creation Investors Emotional Intelligence 23

SmartKarrot

FEBRUARY 16, 2022

The world of SaaS has simplified software creation and distribution making access easier than before. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. Known for his innovative writing style, Alex is credited for making Groove a successful company. Top 30 SaaS Influencers You Need to Follow in 2022.

Co-Creation 10

Co-Creation Investors Computers and Electronics Finance 10

Arpedio

MARCH 27, 2023

4 Sales Methodologies That Will Maximize Your Sales Success ← Back to blog Are you looking for the best way to engage with customers, boost team performance, and close more deals? By adopting the right sales methodology, you can unlock your sales team’s full potential.

Sales 52

Sales Account Management e-Learning Decision-making 52

Account Management Skills

APRIL 3, 2023

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. I think you talked about your innovative workshop process? Very popular 10 years ago, it didn’t really work, co-creation is fine to a point.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Hubspot Sales

APRIL 23, 2024

Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. Subscribe to the HubSpot AI blog to get more information on how to incorporate AI into your consulting pitches. Check out this blog on choosing KPIs for your customers.

Co-Creation 79

Co-Creation Artificial Intelligence Decision-making Brainstorming 79

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Amarachi Ogueji. Catherine Blackmore.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

Brainstorming 141

Brainstorming Co-Creation Media Onboarding 141

SmartKarrot

NOVEMBER 2, 2020

Rand Fishkin, Co-founder and CEO, SparkToro. Rand Fishkin is the co-founder and CEO of SparkToro. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. Andrei Vasilescu co-founded DontPayFull, a coupon website to help shoppers save more.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

Account Management Skills

DECEMBER 14, 2021

They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. A good sort of way to think about new technology like this is the most innovative stuff looks like a toy at first. And we saw the boom of that. Do you agree?

Internet 52

Internet Digitalization Advertising Supply Chain 52

Hubspot Sales

APRIL 23, 2021

Squarespace is a website creation and management tool to get your business online and ready for customers. The blog shows real-life examples of sites built using Squarespace to spark your creativity. The a16z podcast is the place for discussions about technology, innovation, and how change impacts our lives. Pricing: Free.

Small Business 94

Small Business Finance Banking eCommerce 94

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. Blog Article. Blog Article. Blog Article. Blog Article.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20