The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media
Red Star Kim
APRIL 12, 2023
Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey.
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