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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

And many are looking forward to her book launch in March 2023. Sam Taylor of Kingsley Napley and Simon Marshall of TBD Marketing ran a session on how (not) to deploy marketing technology. Focus, purpose, fostering belonging, listening skills, leveraging strengths and managing energy were key themes. Deploy MarTech.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

And click-through rose by 118% They won the 2023 Marketing Week award for “Marketing Team of the Year”. In September the firm was named as the winner of “Innovation in People Management” at the FT Innovative Lawyers Awards 2023 in London. National press coverage rose 300% in 2022.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. Check this out The 10 best legal social media users of 2023 – Legal Cheek and see the material above on buy-in generally.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Boundaries at Work: 4 Types of Work Boundaries – 2023 – MasterClass What to do if you (or your team members) feel overwhelmed? Here there is a need to establish clear boundaries about who, when and how you are able to help. Being overwhelmed causes stress. And stress damages both mental and physical health.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Vario (pinsentmasons.com) Weightmans – Cyber risk for the reinsurance market With a move to the City of London’s insurance district, the firm wanted to underline its reinsurance market credentials and initiate business development conversations with new clients across multiple classes of insurance.

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