2023, Account marketing, Client Relationships and Facilitation

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners.

Management

Management Manufacturing Client Relationships Facilitation

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

And many are looking forward to her book launch in March 2023. Sam Taylor of Kingsley Napley and Simon Marshall of TBD Marketing ran a session on how (not) to deploy marketing technology. Focus, purpose, fostering belonging, listening skills, leveraging strengths and managing energy were key themes. Deploy MarTech.

Value Proposition

Value Proposition Procurement Innovation Leadership

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. Check this out The 10 best legal social media users of 2023 – Legal Cheek and see the material above on buy-in generally.

Media

Media Marketing B2C Stakeholders

Strategic Accounts Today

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

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