2023, Account marketing, Acquisition and Facilitation

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2023

Account marketing

Acquisition

Facilitation

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage).

Media

Media Marketing B2C Stakeholders

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. And many are looking forward to her book launch in March 2023.

Value Proposition

Value Proposition Procurement Innovation Leadership

Strategic Accounts Today

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Stay Connected