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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). And many are looking forward to her book launch in March 2023. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com).

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

to rebuild Met Police trust – BBC News and even motor racing ( Ferrari has new F1 trackside strategy head for 2023 – The Race (the-race.com) ) We considered which professional service firms were admired for their strategy. We noted at the session the importance of knowing “ Why are we in business?” The golden circle (another dot?)

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Achieve early sense-checking and promote bold and innovative thinking.