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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

The most popular use cases for generative AI tools in sales are: Content creation (18%). 41% of sales pros say AI/automation tools have “moderately” or “significantly” impacted how they plan to sell in 2023. HubSpot launched its AI Content Assistant in 2023 to save people time and help them easily create content. Research (16%).

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Book review – Managing Brands

Red Star Kim

I attended an excellent seminar on the legal aspects of brands in early 2023 by Azrights intellectual property lawyers. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Artificial Intelligence and the Augmented SAM

Mercuri International

Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Fostering co-creation and innovation using AI.