Improving Sales Efficiency: How to Accelerate Sales Cycles
Brooks Group
NOVEMBER 10, 2023
At the same time, deals take longer to make their way through the sales process than they used to. According to the 2023 GTM Survey by Theory Ventures , the average start-up saw a 24% increase in the sales cycle from early 2022 to 2023, with an average 60-day sales cycle now taking 75 days.
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