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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

“We expect to see an uptick in use of conversational commerce methods, like text message marketing, that humanize brands and build lasting relationships with consumers with personalized communications,” says Sara Varni, Attentive’s chief marketing officer. Salman agrees. Note: This piece initially appeared in destination CRM.)