Red Star Kim
JUNE 15, 2023
Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.
Red Star Kim
APRIL 12, 2023
Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). For example: Any thoughts on some useful language/techniques to motivate BD-shy fee-earners to commit more time/energy to BD exercises?
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Red Star Kim
NOVEMBER 18, 2022
With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.
Flevy
MARCH 20, 2024
It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes. User Acquisition Strategy : Strategies for attracting and retaining users, both consumers, and producers, to the platform.
Strategic Communications
OCTOBER 3, 2023
“We expect to see an uptick in use of conversational commerce methods, like text message marketing, that humanize brands and build lasting relationships with consumers with personalized communications,” says Sara Varni, Attentive’s chief marketing officer. Salman agrees. Note: This piece initially appeared in destination CRM.)
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