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Kickstart Connections with Customer Acquisition Software

NG Data

Engage prospects with personalized, data-driven communications at the earliest stages of your relationship with our customer acquisition use case and advanced CDP software. Request a personalized demo Customer acquisition: problems & pitfalls Gaining high-value customers is a challenge that many organizations haven’t cracked.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

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Business Acquisitions Trending in the Digital Space

Aepiphanni

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”. As a business owner, are your strategic planning wheels turning based on this continuing digital acquisition trend?

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Mergers and Acquisition Series Part 1: Role Definition and Alignment

SalesGlobe

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. As it turns out, nothing could have been further from the truth.

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Mergers and Acquisition Series Part 3: Pay Levels and Total Target Compensation

SalesGlobe

As the Mergers and Acquisitions series comes to a close, we will dive deeper into pay levels and total target compensation. Remember to start with clear communication on your intentions and build a communication campaign that reflects the future merged business (“better together”, “stronger together”, etc.).

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Mergers and Acquisition Series Part 2: Incentive Compensation Alignment

SalesGlobe

A well-designed sales compensation plan is a communication tool that will let your salespeople know their priorities, and where you want them to focus. This will ensure that you communicate the behaviors you are looking for to the right role(s), and ensure you are building a plan that will support the outcomes you expect.

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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. Varying modes of communication outnumber soft drink choices. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Gaps in key demand generation capabilities are what derail acquisition efforts.