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Account Executive vs Account Manager: Key Differences

Arpedio

Who is an Account Executive? An Account Executive is primarily responsible for generating new business for the company. Tasked with the acquisition of new clients, they navigate the initial stages of the sales hierarchy , strategically moving leads through the sales funnel to close deals. Who is an Account Manager?

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! I loved this book - it follows a 7-step technique to problem solving and uses a visual system to help you break down and understand all the moving parts. (I

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It allows you to deliver personalized and timely communications, monitor engagement, assess intent, score leads, and nurture them on a larger scale.

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Account Management vs Customer Success Explained

Arpedio

Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for account growth through cross-selling or upselling. These communication styles shape divergent reporting structures.

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Account Planning Tools

ProlifIQ

Strategic account planning (top 5-10% of your accounts) will have clear visuals and reporting on where the best opportunities are for account growth. Retention Finally, retention strategy is an important account planning tool that helps sales teams keep their existing customers engaged and satisfied.

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Help! How Do I Tell Clients About a Price Increase?

Account Manager Tips

Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. The let your client know a formal communication will follow and to reach out with questions. Your company says to get the price rise across the line while your clients refuse to accept. Now what? . Idea in brief.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. This stream is also the biggest contributor for the account growth. Specialized Key Account Management tools like DemandFarm come in handy to identify whitespaces and harness key relationships.

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