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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

People and Problem-Solving Skills Facilitating, coaching, mentoring and consulting all require great people skills. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. Coaches and consultants use facilitation skills. You use facilitation skills when coaching.

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Business Acquisitions Trending in the Digital Space

Aepiphanni

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”. As a business owner, are your strategic planning wheels turning based on this continuing digital acquisition trend?

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Unveiling the Power of Revenue Operations

Arpedio

Marketing Operations: Marketing operations focus on the infrastructure, processes, and technologies that enable marketing teams to execute campaigns, measure performance, and drive customer acquisition. By fostering collaboration and communication, organizations ensure a cohesive approach to revenue generation and customer engagement.

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Managing Partners’ Forum Strategy Summit

Red Star Kim

Thanks to the Managing Partners’ Forum Strategy Summit at haysmacintyre earlier this week.

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Product-Led Sales: All You Need to Know

Arpedio

Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention. By offering a compelling product experience, businesses can attract prospects, demonstrate value, and facilitate self-service purchasing decisions without the need for extensive sales efforts.

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How Can a CRM Benefit Your Marketing Team?

Insightly

Relationship Building : CRM systems facilitate nurturing relationships with prospects and existing customers by tracking interactions and preferences. This collaboration leads to better coordination, improved communication, and a more holistic approach to customer relationship management.

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