B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt
PartnerTap
JANUARY 10, 2024
Operationalizing a high-performing co-sell motion with your partners is the key to a successful sales transformation in 2024: Traditional B2B sales is broken. Each additional company considered, evaluated, and involved in a purchasing decision increases the level of coordination required by your sales rep. I know I have many times.
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