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B2B Wholesale Future Trends 2024

QYMATIX

Across B2B wholesale future trends 2024, you’ll see a few key themes: technology, personalisation and change. We’ll break down what you can expect in 2024 and where these movements are coming from in this quick, 5-minute read. Some are accelerations of global movements, while others are specific to the B2B space.

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The Sales Transformation Imperative in 2024: Co-Selling

PartnerTap

2024 is the year companies admit the old sales playbook is broken and invest in sales transformation. In this article I’ll share why sales transformation has hit the tipping point in 2024, how partner and channel teams can save sales, and what it takes to build and scale a high-performing co-selling motion that accelerates growth.

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Sales Is Broken Part 2: Buyers Don’t Want to Talk With Sales Reps

PartnerTap

Many companies pointed to the general market conditions in 2023 or noted that buyers were taking longer to make purchasing decisions for their companies. Once they’ve made a solution decision, buyers would love to skip over the time-consuming internal procurement and new vendor setup process and instead buy from an existing supplier.

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B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt

PartnerTap

Operationalizing a high-performing co-sell motion with your partners is the key to a successful sales transformation in 2024: Traditional B2B sales is broken. Each additional company considered, evaluated, and involved in a purchasing decision increases the level of coordination required by your sales rep. I know I have many times.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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How AI can help manufacturers revamp their supply chains and be more sustainable

Zendesk

This makes forecasting far more reliable, as it is based on data from hundreds of production assets, including automatic processing equipment like robotic packing machines. Every successful manufacturer needs strong relationships with its suppliers, distributors, and customers. Their ability to do so is rooted in data and technology.