B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt
PartnerTap
JANUARY 10, 2024
Operationalizing a high-performing co-sell motion with your partners is the key to a successful sales transformation in 2024: Traditional B2B sales is broken. Traditional CRM and sales tools aren’t built for external sales collaboration Companies have invested millions in training, enablement, and software to make sales teams more productive.
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