B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt
PartnerTap
JANUARY 10, 2024
TLDR:Traditional B2B sales is broken. Deal dynamics today are exponentially more complex and sales reps have less influence and control over the sales process today than they did ten years ago. It’s so hard to figure out the right person at a partner that can help with a deal in the moment that matters. I know I have many times.
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