article thumbnail

Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. In an interview with Fortune in January 2024, Aileen Lee said it's impossible to know the exact number of unicorn companies because of geography and disclosure issues.

article thumbnail

Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Gone are the days when you could simply sell to a mid-level manager. Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Operational decisions are made by mid-level management. The result?