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SAMA Annual Conference 2024 highlights

Arpedio

MAY 31, 2024

Keynotes from thought leaders included Tom Derry, CEO of the Institute for Supply Management; Miguel Gonzalez, Chief Procurement Officer at DuPont; Dan Gardner, award-winning journalist and bestselling author; and Hitendra Wadhwa, professor at Columbia Business School, adding a spark that ignited engaging discussions and fresh perspectives.

Leadership 52
Leadership Account Management Facilitation Innovation 52
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. And how the value proposition and content messaging needs to be adapted to different targets at different stages of their buying journey.

Value Proposition 130
Value Proposition Key Account Management Digitalization Sales 130
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