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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Digital and content analytics. Innovate – Be more innovative in M&BD.