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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Digital integration. Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Law Society Research Report – Future Worlds 2050 (kimtasso.com). Customer focus (Championing the customer).

Marketing 130
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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Neil remarked that the metaverse was a hot topic in mainstream marketing because it is an uncrowded and uncluttered digital space with emerging digital economies where an early entrant could demonstrate leadership, innovation and differentiation and offer clients a different kind of experience (immersive and interactive ).

Marketing 130
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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Digital transformation. Preference for digital/virtual meetings. Law Society Research Report – Future Worlds 2050 (kimtasso.com). Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Ageing population (and issues around social care). Immigration and social unrest. Technological.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. Often we identify trends by placing a line of best fit across the dots on a chart.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Digital and content analytics. Innovate – Be more innovative in M&BD.