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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Digital transformation. Preference for digital/virtual meetings. Law Society Research Report – Future Worlds 2050 (kimtasso.com). Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Work with other stakeholders to share ideas and brainstorm . Immigration and social unrest.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.