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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. In just a few months, COVID accelerated digital adoption as much as 10 years. Customers will reward suppliers who successfully blend a great digital experience with the human touch.

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The Future of SAM – Revisited

Strategic Account Management Association

Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. Ask yourself: What does the acceleration of digital adoption and the explosion of available data mean for SAM? Passmore emphasizes that “there is agrowing desire for digital self-serve for customers.”

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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview

According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 However, it is essential to remember that digital transformation is not only about adopting new tools. percentage points per year.

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

The focus of the model is on customers instead of shareholders, based on the premise that customer centricity ultimately leads to the accomplishment of shareholders’ interests. This can be done by using various digital tools, questionnaires, and techniques.

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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy.

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5 Stages of Management Evolution

Flevy

Stakeholders take place of shareholders as the chief reason for operation. Top 100 in Digital Transformation. Contemporary examples would be multinational companies, charter schools. The emphasis at this stage is on ethos and enablement to increase employee motivation. Top 100 in Organization & Change.

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How cost effective is your marketing investment?

Customer Think

Laudable as this may be, in reality the purpose of any commercial business is to make profits for the benefit of its shareholders and employees by satisfying customers. It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its green credentials. The […]