Strategic Account Management Association

AUGUST 24, 2021

Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. Ask yourself: What does the acceleration of digital adoption and the explosion of available data mean for SAM? Customers are looking for more than physical interactions.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Upland

JANUARY 29, 2024

Account planning focuses on your customers first—and the sales numbers follow. By gaining a thorough understanding, sales professionals can tailor their offerings to align precisely with what the customer values most. Revenue growth: Ultimately, account planning means growth.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Mercuri International

MARCH 8, 2022

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

CoSell

MAY 20, 2021

But we live in a digital business world. Our interactions are occurring in digital reality and everyone is included. The customer journey is not starting with marketing and ending with sales. Forward-thinking executives know that they must look for adding customer value. That may have been acceptable in the past.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52

SmartKarrot

APRIL 21, 2022

It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. Customer-centric organizations have grown to deliver amazing value and are important to create a truly ‘digital-native’ ethos.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. Customer-centric organizations have grown to deliver amazing value and are important to create a truly ‘digital-native’ ethos.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10