Account Development Account Management Key Account Management Leadership 
DemandFarm
APRIL 26, 2023
Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Arpedio
JUNE 9, 2022
In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.
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Arpedio
OCTOBER 30, 2023
Ulrik’s vision is clear: empower business professionals with tools that support them in their account-based selling endeavors. Provide them with resources that require bi-weekly reflections with their teams, ensuring they remain proactive and engaged in the account development process.
Arpedio
JUNE 16, 2022
The lack of comprehensive account information and inability to collaborate across all account stakeholders results in limited visibility into the potential of each account. Why is opportunity management important? What are the benefits of pipeline management? Start free trial. Explore the opportunities?.
KAMCast
OCTOBER 13, 2021
Some of his projects have included: implementing a European sales academy for a leading beer brand; developing sales skills for global healthcare companies in the Middle East; and introducing account development and sales leadership models in Latin America and Europe for IT and engineering multinationals.
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