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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Are they expanding through acquisition? High dependency means key. A Configurational Perspective on Account Management.

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Co-Creation Key Account Management Account Management Suppliers 227
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Account Management Guide – Defend and Grow Revenue

Upland

APRIL 20, 2023

Segmenting key accounts Once you have identified your target account list, you need to segment them into groups based on their size, industry, location, and additional factors like cultural fit and relationship status. This will help you to develop tailored account plans for each account.

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