The ultimate sales glossary: 100 sales terms to know
Zendesk
MAY 19, 2022
Business-to-business (B2B) refers to sales that happen between one business and another. These transactions can be with partners, distributors, suppliers, or clients. Many B2B companies sell to individual customers, too, but they often have separate departments for both, as B2B sales are more complex with a longer sales process.
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