Upland

APRIL 20, 2023

Segmenting key accounts Once you have identified your target account list, you need to segment them into groups based on their size, industry, location, and additional factors like cultural fit and relationship status. This will help you to develop tailored account plans for each account.

Account Management 195

Account Management Management Account Planning Decision-making 195

SBI

JULY 1, 2020

Account managers are able to make intentional connections by using relationship mapping tools that map key stakeholders and their influence on the buying decisions at their organization. When done successfully, new revenue growth ideas emerge as the culminating outcome of a client-centric account planning program.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Arpedio

DECEMBER 19, 2023

This collaboration ensures a consistent, cohesive approach that resonates deeply with each target account. From CRM systems to analytics tools, technology plays a pivotal role in identifying potential accounts, tracking engagements, and analyzing results. Tools like CRM and analytics platforms are essential for this step.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

SmartKarrot

AUGUST 4, 2022

Solicit and synthesize customer product feedback to advocate for the customer to internal stakeholders. Work closely with Darktrace Customer Marketing to define and develop content for the customers. Maintain the Darktrace CRM platform with current account intelligence derived from customer communications.

Customer Success 19

Customer Success Stakeholders Innovation Facilitation 19

ProlifIQ

APRIL 21, 2023

Businesses should prioritize key accounts by developing a deep understanding of their needs. This involves incorporating best practices for account planning and management. Your account growth strategy will be implemented by your sellers and customer success.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

SmartKarrot

JUNE 27, 2022

Work with product and CRM analytics resources to identify metrics and data patterns that can influence success approach. Develop relationships and coordinate business reviews with senior leaders at our largest and most critical accounts. Ensuring fantastic relationships across your nominated customer accounts.

Customer Success 3

Customer Success Account Development Stakeholders Account Management 3

Arpedio

OCTOBER 30, 2023

On a recent episode of the “Thoughts on Selling” podcast, host Lee Levitt sat down with Ulrik Monberg, CEO of ARPEDIO, to delve deep into the realm of account-based selling. In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52