Account Development Innovation Prioritization Strategic Thinking 
ProlifIQ
JUNE 21, 2023
Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.
Hubspot Sales
DECEMBER 6, 2023
Data backs this up, too — a Harvard Business Review piece celebrated resourceful sales reps for their knack for innovation within the lean environment of a startup. Technical expertise can play a significant role in the sales and account development process, helping remove barriers throughout the buying journey.
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