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Strategic Account Management

ProlifIQ

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Developing a deep understanding of your customer’s organization by synthesizing customers’ strategic priorities and where your organization’s products and services can support them is critical to uncovering hidden revenue. Manage Relationships More Strategically. Identify and Develop Revenue Growth Ideas.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.