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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Lead scoring is a ranking system that prioritizes leads by their potential value to the business. Account executives are slightly more specialized than sales reps, as they’re frequently assigned to high-profile accounts. Account development representative. KPIs are normally set as goalposts, not requirements.

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